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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Citroen DS4 est arrivée!

The Citroen DS4 gets revealed ahead of the Paris Motor Show We’ve been trailing the arrival of the next in the line of Citroen’s upmarket DS range – the Citroen DS4 – for more than a year. And Citroen showed us how close the next instalment in the modern DS story was with the Citroen High Rider Concept at this year’s Geneva Motor Show. But now it’s here.

Lorenzo Ramaciotti visits RCA for 'Two of a Kind' project

Lorenzo Ramaciotti, Fiat-Chrysler's head of global design, has visited the Royal College of Art as part of the Fiat ‘Two of a Kind' project explaining how Italian design has become world-famous in all fields in a talk themed ‘The Roots of Italian Car Design'. The ‘Two of a Kind' project asks four teams of four Vehicle Design students to design innovative exterior and interior proposals for how the Fiat 500 and the Panda might look in 2020, taking interactivity, digital interface, sustainability and global appeal into account. Maserati brought along a Quattroporte, a GranTurismo Sport as well as an Alfa Giulietta Sportiva to complement his talk in the hope it would encourage students to consider what the carmaker believes are the three concepts of the legacy of Italian car design: sportiness-dynamism; elegance-balance; and character-personality.