Hastings Filters Gf95 Fuel Filter on 2040-parts.com

Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Ferrari adds Apple executive to board

Ferrari has tapped a high-ranking Apple executive responsible for iTunes and the App Store to serve as a new member of its board. Eddy Cue has worked for Apple for 23 years and reports directly to company CEO Tim Cook. He serves as senior vice president of Internet and software activities for the Cupertino, Calif., company.

Australian couple breaks Guinness record for fuel economy

An Australian couple has broken their own record for fuel economy, light-footing it across the lower 48 American states to the tune of 67.90 mpg. Helen and John Taylor beat the mark of 58.82 mpg that they set last year, landing them again in the Guinness Book of Records. They drove a 2009 Volkswagen Jetta TDI for both runs.