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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

McLaren P1: Geneva Motor Show

The new McLaren P1 has been revealed publicly for the first time at the 2013 Geneva Motor Show where it goes up against LaFerrari. In contrast, McLaren has been busy trailing the P1 for months and had revealed all we really wanted to know ahead of today at Geneva. That garnered more column inches for the McLaren than the Ferrari in the run-up to Geneva but it’s meant that the actual public reveal of the McLaren P1 has been totally overshadowed today by the reveal of LaFerrari.

GM adds to coverage for certified preowned cars

General Motors is changing up its certified used-vehicle program to include two years of oil changes, tire rotations and multipoint inspections, the company said on Friday. The Owner Care program kicks in on June 11 and covers certified preowned Chevrolet, Buick and GMC vehicles. GM will provide Owner Care for two years or 30,000 miles, whichever comes first.