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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Saab Phoenix concept (2011) at 2011 Geneva motor show

Saab issued one of the few genuine surprises of the Geneva show: the Phoenix concept car, designed to show the newly independent brand's stylistic future. Named after the Phoenix platform underpinning many of the company's future products including next year's new 9-3, the concept car is a dramatic coupe. It's the first car designed by Jason Castriota, the new design chief.

The Rolls Royce Phantom gets a tweak

Ever since BMW bought Rolls Royce, the company has been on the up. First we got the Phantom, which showed the world just how special a Rolls Royce of the 21st century could be. The Phantom spawned the Drophead Coupe and more recently the Phantom Coupe.