Ford enlists James Franco, Rob Riggle for pre-Super Bowl ad

The wizards of Dearborn have decided to forego purchasing time during the Super Bowl and instead are running a 90-second Ford Fusion Hybrid spot between the coin toss and the kickoff, according to our colleagues at Automotive News. Polymath James Franco stars as Rob Riggle in the above teaser. There is a tiger.

Volvo S60 revealed

Volvo has released the first official images of the redesigned S60 sedan. This is the much-anticipated car that will go into production next summer. We'll see it live for the first time at the Geneva motor show next March.

First Sight: Volvo Concept You

Volvo today revealed its Concept You at the 2011 Frankfurt motor show, as the company continues to evolve its luxury car range. The latest evolution of the Concept Universe, first unveiled at Shanghai earlier this year, showcases the technology and craftsmanship that Volvo will be using in its future line-up, including smart pad technology and a touch-control cockpit. The emphasis on technology reflects the importance of infotainment in current society and immerses the driver to give them complete control and mobile connectivity.