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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Five Minutes With Edsel Ford II

If you watched the PBS documentary American Experience: Henry Ford last Tuesday night you likely enjoyed it and learned a few things you didn't know about the American icon and Ford Motor Company founder. Alternately laudatory and critical, the documentary detailed Henry Ford's exceptional vision, drive and personal contradictions, touching on his relationship with his son Edsel and his views on labor. The prime living link to the documentary, Edsel B.

College Exhibition: LTU 2009

Lawrence Technological University (LTU) celebrated its second annual Transportation Design Show earlier this month. The second year (Sophomore) and first year (Freshmen) classes both presented projects at the degree show. The Sophomore project brief was to create a concept vehicle that reinforced the Jeep brand while capturing new customers in a niche market.