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Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

Audi A3 2.0 TDI gets greener

The Audi A3 2.0 TDI gets a 'Green' makeover If you read here regularly you’ll be only too well aware that every week we report on cars that have cleaned up their act, got more economical and are emitting less CO2. Less cynical souls than us may reasonably conclude that this is because car makers want to ‘save the planet’. But of course, it’s nothing of the sort.

Porsche 911 (2011) the first official video of the 991

Prototypes of Porsche’s new 991-spec 911 haven’t been snapped out on test by our spies this week, so just in case you’ve been having withdrawal symptoms, Stuttgart’s most famous sports car manufacturer has released its own video of its iconic car. What does Porsche’s official video of the new 911 reveal?  Shot in South Africa during the 991’s final validation and testing phase, the video is our best look yet at the new 911 on the move. We finally get to hear the flat six engines, and get glimpses under the bonnet and inside its Panamera-inspired interior – look closely and you can spy the seven forward speeds etched onto the gearknob for the manual ‘box.  Beyond that there’s little more to see, as Porsche won’t reveal the new 911 until the 2011 Frankfurt motor show this September.