Honda Cb550 Four Cb 550 Rear Footpegs on 2040-parts.com

Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Tomorrow’s world: future car technology news

By Tim Pollard Motor Industry 14 October 2009 17:11 CAR's new technology series looks at the car tech developments that will quickly change the shape of the new cars we’ll all be driving in the years to come. We’ve talked to the world’s biggest components suppliers, and interviewed experts at manufacturers across the globe. Our reports detail the innovations and technical advances that will make our cars cleaner, greener, safer and – we hope – keep the fun factor we all enjoy in our cars.

Chrysler cuts Viper output amid slow sales, growing inventory

Chrysler Group has cut output of the SRT Viper by a third and will reassign scores of workers to other plants because of slow sales, growing inventories, and the onset of colder weather. Workers at Chrysler's Conner Avenue Assembly plant in Detroit, where the car is assembled, were told of the production moves today. None will be laid off; instead they will be reassigned to other Chrysler plants in the Detroit area, a Chrysler spokeswoman said.