Honda Outboard Bf 50 Voltage Regulator on 2040-parts.com

Mercedes introduces illuminated three-pointed star [w/video]

Illuminated badges and emblems on cars aren't a new idea – those old enough to remember will recall the warm glow of the old Wolseley grille emblems – but in recent history they have been the reserve of concept cars and the aftermarket. Mercedes is set to restart the trend however as it begins to offer an LED-illuminated star as a dealer-fit option on the E–, GL–, M– and CLS–Class. We've started to see lighting spill out onto the exterior of concept cars for a while and this move is sure to have other OEMs and aftermarket firms alike following Mercedes' lead.

Which of these 2013 car ads is your favorite?

The 2014 One Show Automobile Advertising of the Year award finalists have been announced, covering media from broadcast TV to experiential marketing. The One Club teamed up with the Detroit auto show to select their picks for best automotive advertisements in the business. The One Club will be awarding finalists based on five categories: Print & Outdoor, Broadcast TV, Online Videos, Interactive and Experiential Advertising as well as the Public Choice Award.

Land Rover previews Discovery Vision Concept ahead of NY show

Land Rover has given a first taste of the Discovery Vision Concept, which will debut at the New York International Auto Show later this month. The concept introduces the design themes that will define both the next generation of Freelander/LR2 and Discovery/LR4 models. Land Rover had previously announced that it would align its models under three pillars - 'luxury' for Range Rovers, 'leisure' for Discovery models – of which the Freelander/LR2 becomes – and 'dual purpose' for the long-awaited replacement for the Defender.