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Ford justifies its Vignale sub-brand (video)

The Ford Mondeo Vignale (pictured). Ford’s first Vignale-badged car Earlier this month, as the Frankfurt Motor Show approached, Ford revealed that it’s going back to a sales tactic they created in the 1970s – badge-engineering their cars with a coachbuilders name to create an upmarket sub-brand. Last time Ford played this game we had almost 30 years for the Ford Ghia, a range of Ford’s mainstream models that had all the toys as standard to try and create an appealing high-end option for buyers.

BMW i3 & i8 EV range won’t be extended any time soon

The BMW i3 and i8 EVs won’t get a sibling any time soon BMW have ploughed a chunk of money in to the development of the BMW i3 electric city car and the BMW i8 supercar, but it seems that is going to be the extent of the BMW i range, for now at least. BMW’s head of production, Harald Krueger, has told Automotive News that there will be no further i models until BMW has a better idea of demand for their i cars. So far, the demand looks very positive for BMW, with over 11,000 i3 EVs sold already which has led to a six month waiting list for BMW buyers looking for an electric city runaround.

NHTSA investigating Toyota Prius hybrid for steering-shaft concerns

The National Highway Traffic Safety Administration announced Monday it will look into whether steering shafts in Toyota Prius models spanning from 2004 through 2009 model years are defective. According to the Detroit News, NHTSA has already recalled the Toyota Prius twice for steering-shaft problems. In 2012, 669,000 Prius vehicles from 2004-2009 model years were recalled to replace the steering-shaft extension assembly.