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Changing course, Chrysler considers a small Ram pickup

Chrysler may develop a unibody small pickup positioned below the Dakota, whose production will end in 2011. "We're thinking of something that will separate itself from the full-sized truck more than what happens today, both in capability, price and size," said Joe Veltri, Chrysler Group vice president of product planning. "The Ram brand has room to expand into a compact-truck segment." Veltri, interviewed this month at the National Truck Equipment Association's Work Truck Show in St.

Mercedes-Benz to cut production time, halve number of vehicle architectures

Mercedes-Benz is restructuring its global production network to cut the average production time for its models to 30 hours by 2015 from 43 in 2008. "We have increased productivity by 2 percent a year over the last few years. We will be accelerating our productivity efforts," Mercedes production boss Wolfgang Bernhard said during an investor conference that was part of the automaker's plant opening in Kecskemet, Hungary, on Thursday.

Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.