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Hot Wheels and Icon in sandbox battle

As first reported by Jeff Glucker of Hooniverse, the toymaker Mattel has been accused of infringing on a trademark held by the low-volume vehicle builder Icon 4X4. Icon claims that a Hot Wheels toy being distributed worldwide is based on its Icon FJ40—which itself is based on the Toyota FJ40—and that Hot Wheels' use of Icon's design, promotional materials and the name “FJ40” violates trademarks held by Icon. In its response to Tuesday's Hooniverse post, Hot Wheels claimed that the toy is not based on the Icon FJ40, and that it has the right to use the term “FJ40” despite Icon's trademark.

Lexus RX 450h SE-I Lifestyle launches

Lexus RX 450h SE-I Lifestyle Now don’t get too excited if you’re a Lexus fan. The Lexus RX 450h SE-I Lifestyle is not a major new model, just a few bits from the parts bin added to the regular Lexus RX 450h to produce an RX450h for the ‘outdoor’ lifestyle . But actually, it’s a clever bit of marketing from the boys (and girls) at Lexus.

Kia Ray concept car (2010) first news and photos

By Tim Pollard First Official Pictures 11 February 2010 09:00 Kia Motors has picked the 2010 Chicago motor show to unveil its new Ray plug-in hybrid concept car. It's a futuristic look at what a 4.4m-long Kia family car of tomorrow could look like. It's based on the Kia Forte platform, but boosted by a plug-in hybrid system mixing a 151bhp direct-injection 1.4-litre petrol with the latest lithium-polymer batteries.