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Automakers need love, not just quality, Strategic Vision study shows

Strategic Vision, a company that studies how and why consumers make decisions, released its yearly Total Quality Index on July 12, and the results might be surprising. The study found that love--how much or what part of a car that people like--is more important than the number of problems a car has when choosing a vehicle. For example Ford, which was a quality leader in the study, received a number of complaints about its Sync system.

Button wins in Barcelona – another Brawn 1-2

Button wins for Brawn GP in Barcelona - with Barrichello in second place [ad#ad-1] Brawn’s fairytale season continues, with Jenson Button taking the win in Barcelona, with team mate Rubens Barrichello in second place. Button lost first place to team mate Barrichello off the line but, after a safety car on the first lap, strategy genius Ross Brawn moved Button on to a two-stop strategy, which proved a master stroke as Button cruised in to an 11 second lead by mid-point, and ended the day 13 seconds ahead of Barrichello at the finish. Ferrari had a better day than they’ve had of late, and Massa looked good for a strong finish, but an error at his last pit-stop left him short of fuel, and he had to back off and let Vettel in the Red Bull through in the dying laps of the race to have a chance of making it to the end.

Call for complete smoking ban in cars

A COMPLETE BAN on smoking in cars should be introduced by law. That is the finding of a study of driver attitudes, where 71% said the Government should go further than it presently does to people smoking in cars. Of 7500 people polled, the study found 71% also believe smoking in cars should be made a criminal offence if children are in the car at the same time.