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Freeman Thomas: “it's easier to create your own rocket than create your own car”

The Industrial Designers Society of America's ‘Designing Innovation' panel discussion took place in San Francisco yesterday. The event was sponsored by Ford, with strategic design director, Freeman Thomas taking a place on the panel. Having parked a C-MAX Energi and new F-150 in the venue, Ford's influence weighed rather heavily, particularly in the early moments.

BMW i3 Range Extender engine adds 10% to the price

BMW i3 Range Extender engine adds 10% to the price The BMW i3 – BMW’s first foray in to a world of electric cars – was officially revealed in July – and due on sale in 2014 – and seems, by electric car standards, to be almost affordable. At a starting price of £30,680 – £25,680 after the taxpayer bribe for EV buyers – it’s no more expensive than other electric cars and does come with some clever technology – and the BMW badge – that will help it move out of showrooms. But as we reported as far back as 2011, the BMW i3 is to get a range-extender option – a small petrol engine that kicks in to recharge the batteries when they get low – which will make the i3 a much more practical proposition.

New 2010 Toyota Prius Video

But things are changing. The world is starting to wake up to the down-sides of the hybrid, and is starting to focus on real ‘Green’ technology, such as the Hydrogen EV. But there is life left yet in the Hybrid model, and Toyota is not going to let the grass grow under its feet (especially as Prius sales are falling rapidly).