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Hyundai arrives in Piccadilly Circus

Hyundai arrives in Piccadilly Circus If you want a clear sign of how mainstream Hyundai has become, the news that it’s taken over the iconic billboard display in Piccadilly Circus from Sanyo is as much evidence as you need. Piccadilly Circus is the UK version of Times Square, and the neon signs have been a splash of international colour washing over Eros for a century, during which time there have been just fifty brands showcasing their wares to the 50 million or more passing Londoners – and visitors – every year, not counting the millions more who see the signs on Piccadilly Circus postcards that still wing their way round the world. The new Hyundai spot – which has been the Sanyo space for the last 33 years – is the last of the spaces to rely on neon lights to get its message across.

Volkswagen's de'Silva aims for positive influence on Porsche styling

Volkswagen Group design director Walter de'Silva hopes to add "something positive" to the design of Porsche's new models, beginning with the Cajun SUV. Porsche AG is set to become Volkswagen AG's 10th brand and Porsche design director Michael Mauer now reports to de'Silva, along with the heads of the styling centers of the other VW group brands such as Skoda, Seat, Bentley and Lamborghini. De'Silva said he has just started working with Mauer and their relationship is off to a good start.

Italian supercar makers halt production after second earthquake

Ferrari, Maserati and Lamborghini on Tuesday suspended production after an earthquake killed at least 10 people in northern Italy where their factories are located. The three luxury sports car makers said their factories were not damaged in the quake but they had sent workers home. "All the workers and employees have been allowed to join their families" Ferrari said on its Twitter account.