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Infiniti plans full-court press for March Madness
Thu, 10 Mar 2011Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.
Lajdziak replaces Schembri as the president of Smart USA
Tue, 05 Jan 2010Jill Lajdziak, Saturn's former top executive, was named president of Smart USA just three days after starting with the company. David Schembri, who previously held the job, will take an unidentified position with the Penske Automotive Group, which distributes the Smart ForTwo microcar in the United States, the company said. "Dave will transition into retail operations at Penske Automotive Group with our dealerships," said Penske spokesman Anthony Pordon.
Nissan hosts Taxi of Tomorrow Design Expo
Thu, 27 Oct 2011Back in May, we reported that Nissan had successfully fended off competition from Ford and Karsan to be crowned New York's ‘Taxi of tomorrow'. In collaboration with an all-new infrastructure, the NV200 light commercial vehicle would serve the Big Apple from 2013. In preparation of this, the NV200 will be displayed at the Tomorrow Design Expo next month, allowing New Yorkers an opportunity to familiarize themselves with their new yellow cabs. The NV200 features a variety of amenities above and beyond the outgoing Crown Victorias, with the NV200's equipment list ranging from dual-zone climate control and new exterior lighting that includes the standard availability indicators and 'trouble light' (that silently notifies nearby police when the driver is in danger) to a 'horn light' to reduce horn usage and noise pollution.