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Bentley’s biofuel Continental at Geneva 2009
Wed, 28 Jan 2009Bentley's biofuel Continental GT By Tim Pollard First Official Pictures 28 January 2009 00:01 Can Bentleys ever be green? Bentley today released this single photo of a biofuel-powered new model that is designed to convince us that Crewe’s cars can survive in these carbon-crunched times. Very few details have been released – not even a name for this shadow-shrouded first image – but the car appears to be based on the Continental family, judging by that familiar snout.
CAR interviews Ron Dennis on the McLaren MP4-12C (2009)
Fri, 23 Oct 2009CAR interviewed McLaren Automotive chairman Ron Dennis for the November 2009 issue of CAR Magazine’s feature on the new McLaren MP4-12C supercar. Here are some of the out-takes from our interview – and video of Dennis talking us around McLaren’s new roadgoing supercar. ‘It’s understandable why people ask the question “why now”, but the answer to that question lies in the statistics of F1.
Top Hyundai UK Dealers honoured
Thu, 06 Dec 2012Hyundai’s top UK dealers have been honoured with awards at an event in Frankfurt. Bristol Street Motors, Monaghan Brothers, Sandon Road Hyundai and J T Hughes won awards. There are lots of threads to making a brand succeed, and Hyundai’s stellar rise from budget ‘dofor’ to mainstream beating has meant weaving those threads together like a seamstress on a fine tapestry. From advertising to PR to product to showcase, the brand will only work if all the elements combine properly to convince car buyers there’s substance to the product.