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Honda takes to the skies: HondaJet completes first flight

By Tim Pollard Motoring Issues 30 June 2014 16:57 Honda's quest to apply its engineering nous to different modes of transport took another step forward today when the HondaJet completed its first test flight. Honda Aircraft Company is a wholly owned subsidiary of the US Honda division and is based in North Carolina. The executives in charge vow they're following the guiding principles of Soichiro Honda, who founded the car maker, with a laser-like focus on new solutions to age-old problems.

Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

Video: Yasushi Nakamuta on Mazda 3's 'unique' design process

It may be leaden with PR-talk but this short presentation by Yasushi Nakamuta, Mazda's director of advanced design studio at the press unveiling of the new Mazda 3 in Melbourne is still worth a couple of minutes of your time. But while the 3 is undeniably attractive we can't help but feel that the 'unique' design process Nakamuta describes (which appears wholly conventional to us) has resulted in little more than a thoroughly normal product. Take a look for yourself at the video to your left.