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New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

Range Rover: why it is already battling Bentley

Land Rover is already planning for the 2016 arrival of Bentley’s new SUV – and intends to make the Range Rover even more exclusive and expensive in order to do battle. “We are benchmarking Bentley quite closely,” admitted Range Rover vehicle integration manager Lynfel Owen. “The gap to the (expected £150,000) Bentley and today’s Range Rover (£71,310-£98,430) leaves lots of margin.” Why Rolls-Royce, Bentley, Aston Martin and Jaguar are going SUV crazy Bentley SUV production confirmed Already, Land Rover has rolled out the new Long Wheelbase Range Rover and, next year, will launch a super-exclusive Autobiography Black trim line, with twin rear massaging captain’s chairs, electric business tables and champagne chiller.

Fiat set to grab 51 per cent of Chrysler

Sergio Marchionne wants majority at Chrysler What a difference a couple of years makes. On May Day in 2009 we reported that Chrysler had been put in to Chapter 11 Bankruptcy and the US Government was stepping in to ease the pain with $7.5 billion (admittedly at somewhat less than mates-rates) and that the management were ‘leaving the building’. Step forward Fiat to take up a 20% stake in Chrysler and Fiat boss, Sergio Marchionne, who planned to lead Chrysler away from the dark side and in to the light, with the promise of smaller and more efficient platforms and engines.