GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

2013 Land Rover Defender gets a bit more appealing

Land Rover has updated the Defender for 2013 with new colours, new premium seat design and upgraded in-car entertainment. The updates for the 2013 Land Rover defender may not be quite as radical, but in a car world that now expects a little more in the way of home comforts – even if you’re fording a stream or climbing a mountain – the new options are welcome. Land Rover has decided to offer a new range of contrast roof colours for the Defender, with the normal white option being extended to include Santorini Black, Indus Silver, Orkney Grey or Firenze Red and available on almost the whole of the Defender’s paint jobs.

Suzuki Jimny SZ4 released

Suzuki has launched a new higher-spec Jimny - The Suzuki Jimny SZ4 The Jimny is pretty much in a league of its own, but that’s probably because no one else wants to play, rather than the Jimny being exceptional in any way. It’s not exactly a comfortable car, although it seems to cope with big bumps reasonably well, it’s just everything else it has trouble with. But we can’t argue that it’s not well put together, because it is.