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McLaren P13 – first OFFICIAL details and image

McLaren P13 (pictured) first OFFICIAL details revealed It was only last month that we had official confirmation that the McLaren P13 – McLaren’s more affordable mid-engined supercar – would arrive in 2015 to take on cars like Audi’s R8 and the top end Porsche 911s. Now McLaren has gone a bit further and revealed details of the P13. The McLaren P13 – shown above in a sketch by McLaren’s design boss, Frank Stephenson – looks to take its design cues more from the MacLaren P1 than the 12C – a good thing – and will utilise the same carbon fibre MonoCell chassis as the P1 and 12C as well as a de-tuned version of the same 3.8 litre V8 turbo.

Interior Motives China Conference 2010: Day 1

Despite Europe being grounded due to volcanic ash, the third Interior Motives China conference got underway in Beijing with a record number of delegates and speakers – proof, as if it were needed, that this event is now one of the most important in the global car design calendar. This year's theme was 'New brands and the search for a design identity', and among the audience were young Chinese designers keen to learn more about international car design techniques, as well as veteran western designers hoping to gain a deeper understanding of the market they are creating vehicles for.  Session 1: The Market for Design Edward Wong, Director of Transportation Design at China Central Academy of Fine Arts (CAFA), set the mood for the conference in his long, flowing 'Chang San' robe (very traditional Chinese attire). He opened the conference and invited panellists to share their views on what China's needs are and explore what makes the market so unique.

Audi digs at Mercedes with the help of a pair of Spocks (video)

Audi likes nothing more than a bit of ‘celebrity’ kudos, which is why you’ll find endless celebs (and royalty) running round in Audis thanks to ‘enhanced’ lease deals and freebie cars. But it’s not just individual celebs that Audi loves, they also love a blockbuster film or two, which is why you’ll also see Tony Stark running around in a car with four rings in Iron Man 3 and, although there aren’t many Audis in space (or on the Enterprise), you’ll find Audi pitching in for a bit of PR on the back of the new Star Trek film – Star Trek Into Darkness. Audi has enlisted the services of Mr Spock in the guise of the original (Leonard Nimoy) and the new (Zachary Quinto) to highlight the benefits of driving an Audi, and getting a dig in at Mercedes in the process.