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BMW wants to put adverts in your car

Ever wish you could be bombarded with advertisements as you drive to work? Forever wondering what special offers are available in the grocery store you’ve just passed? No, neither have we.

Partnership Premium 2030 - Part 1

Strate College in Paris, France, has been working on a Peugeot-sponsored project for the past few months. The project asks 30 students who have been divided into 10 groups to create the exterior design, an interior design, any related products (including accessories or new services, for example) and color and trim details for the premium Peugeot for the year 2030 Though there are no constraints on the technical package, the brief stipulates that the teams must create a scenario that illustrates global change, and design a vehicle that fits into this future environment. Designers from Peugeot have been very active in the process, guiding students in weekly critiques and assisting them with specific knowledge in key areas of expertise.

Volvo V60 diesel plug-in hybrid – again

Volvo V60 Plug-in Diesel Hybrid Last month we reported on the innovative Volvo V60 diesel plug-in hybrid, a proper advance in hybrid gubbins which Volvo are planning on revealing – in practically production-ready form – at next weeks Geneva Motor Show. We first reported Volvo’s intention to bring a diesel hybrid to market by 2012 back in 2009, and the story we ran at the end of January was confirmation of that. But now Volvo has churned out a chunky press release to tell us exactly what the V60 plug-in hybrid will offer, so we thought we ought to revisit this story one more time before Geneva.