Johnson/evinrude Electric Start Flywheel on 2040-parts.com

Ferrari and watchmaker Hublot ink long-term deal

Saturday under cloudy Florentine skies, Ferrari president Luca Cordero di Montezemolo and Jean-Claude Biver, CEO of Hublot S.A., arrived at Autodromo Internazionale del Mugello, the practice track for Scuderia Ferrari, to make an announcement bright with promise: For the third time since its founding, Ferrari will enter into a long-term timepiece collaboration, this go-around with Hublot. The freshly inked five-year partnership technically commences in January, but both Montezemolo and Biver were almost giddy of Saturday's announcement and indicated that prototypes were under way. Officially Hublot will be the “watch and timekeeper of Ferrari,” as well as the “timekeeper of Scuderia Ferrari,” the company's racing arm.

McLaren launches P1 'Designing by Air' online experience

McLaren has developed a new online experience, 'Designed by Air' to tell the story of the car's design and development. Designed by Air is the first of a two-part series and gives users the chance to hear in detail how the car was created, as the car appears from raw metallic and carbon elements and is crafted by airflow. The P1 is eventually formed inside a wind tunnel, designed to emphasize the car's aerodynamic qualities.

GM to build electric motors in-house

General Motors will develop and build electric motors for a rear-wheel-drive hybrid to launch in 2013. GM claims to be the first major U.S. automaker to produce electric motors in-house and says it is investing $246 million in the project.