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Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

New Jaguar XE teased

Jaguar reveal a teaser image of the new XE Jaguar’s new smaller car – effectively a replacement for the Mondeo-based X-Type – has been coming for what seems a very long time, but it was finally officially announced at the Geneva Motor Show in March. At the time, all we got was a front-end view of the new XE as Jaguar attempted to whet appetites, but now we get the first official teaser from Jaguar of their new baby saloon. Covered in a bizarre camouflage of add-on panels and white paint, the XE looks to have the proportions of the XF, just on a smaller scale.

Bentley SUV confirmed for production

A Bentley worker has told the Sentinel that the Bentley EXP 9 F – the Bentley SUV – is confirmed for production. It obviously didn’t seem like a big deal to the reporter at Staffordshire’s Sentinel newspaper when a Bentley employee told them that the Bentley SUV was going in to production and would guarantee employment for the next 14 years. But it is a big deal.