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Alfa Romeo plans 'affordable' halo car

Alfa Romeo plans to build a rear-engine, rear-wheel-drive coupe that would become the brand's halo car. Fiat's struggling sporty brand aims to complete a concept car for the innovative lightweight coupe for a planned Geneva auto show debut next month. The concept is set to be built as the 4C GTA and go on sale for about $55,000 (40,000 euros).

Buick hopes 'Truth' site will set it free, help launch Regal

Call it the Fiesta Movement for grown-ups. To help launch the 2011 Regal sedan, Buick will host a social media Web site with videos from buyers supplied with flip cameras, just like Ford's campaign for the youth-oriented Fiesta small car. But the Regal site will feature reviews, not the playful commercials and local coming-out parties that characterize the Fiesta Movement.

To thwart speculators, Lexus will lease, not sell, 500 LFAs

Lexus has a plan to head off speculators when its limited-edition LFA sports car goes on sale in January 2011. The company will offer only two-year leases for the $375,000 two-seater, said Brian Smith, vice president of sales and dealer development for Lexus division. Lexus will hang on to the vehicle's title.