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Win a tour of F1 champ Jody Scheckter’s farm

In the new February 2010 issue of CAR Magazine, we join 1979 F1 champion Jody Scheckter for a tour of his biodynamic farm. He’s swapped four star for four-crop rotation in his new life as an organic farmer – and we’ve got the inside line on his Farmula One project. It’s an illuminating feature and the former Ferrari ace still keeps some of the pivotal race cars from his career – including his championship-winning ‘79 Ferrari – near Laverstoke Park Farm, in Basingstoke Hampshire.

Infiniti: Entry-level Infiniti teased ahead of Geneva

Infiniti Entry-Level Concept Geneva 2011 Infiniti has dragged Rolf out of the cupboard again, shoved a paintbrush in his hand and told him to illustrate their new, entry-level concept heading to Geneva. Which is Rolf’s first Infiniti gig since the Infiniti Performance Line G Coupe got teased last year ahead of Pebble. What we have this time is what Infiniti describes as a “…concept for a luxury performance car that will fit below the current G Line.” Which means it’s small.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?