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Chevy will use World Series to pitch Volt's debut

Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.

BRP Design Center Inauguration

On September 10th, Canadian powersports specialist BRP inaugurated its new Design & Innovation Centre in Valcourt, Quebec (one hour south-east of Montreal, near the US border). This new 5000 m2 state-of-the-art building will house BRP's design and advanced concept teams working on all its brands and product families: the Can-Am spyders and ATVs, Lynx and Ski Doo snowmobiles, Sea Doo personal watercrafts and speedboats, and related lifestyle and accessories design. The team of 60 individuals includes transportation designers, product designers, graphic designers, engineers, human factors experts, mechanics, CAD technicians, modelers, molders, painters, and management.

Viva La Viva

VAUXHALL is to resurrect the Viva name as it plans to launch an entry-level car to sit alongside its Mini rival the Adam and soon to be launched new Corsa supermini. For now the car maker isn’t giving much away, although it has revealed that the new car will be a five-door model. And while the new Viva will be a significant step up in terms of refinement and sophistication over its 1963 namesake, it’s clear that Vauxhall is keen to tap into the current trend for producing low cost cars that’s proved so successful for the likes of Dacia.