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MINI Coupe: The video adventure begins

MINI Coupe Adventure - if it's Wednesday, it must be Hong Kong Well, it wouldn’t be MINI without a new video to promote the MINI Coupe. Just days after we finally got the MINI Coupe sans camouflage – and with a gazillion photos to go with it – MINI are already on to the next step of the marketing buzz – the MINI Coupe video. Actually, we had a choice fo two ways to go; either a pile of fairly dull bits in lowish resolution that came in without a soundtrack, or a buzzy little viral-aimed ‘MINI Coupe Adventure’.

Jaguar XKR-S: Geneva reveal +video

Jaguar XKR-S revealed in Geneva The Jaguar XKR-S is Jaguar’s fastest series production car, and is as sure a sign as you can get of the potential Jaguar has. And, perhaps more importantly,  the confidence Jaguar has in its ability to deliver on its promise, and to push the boundaries. Jaguar purists will complain that the XKR-S is too shouty, too loud, not quite Jaguar.

Ford Escort returns – for China: Shanghai Motor Show

The Ford Escort Concept has been built by Ford with the aim of taking a sizeable chunk of China’s compact saloon market – estimated at 5.5 million sales a year – and looks remarkably production viable and far from ‘budget’. Escort is a badge China knows – there are plenty of old Escorts floating around Chinese roads – so it’s a sensible move by Ford to revive a badge that already resonates as a compact, affordable saloon with Chinese car buyers. This new Escort gets a proper version of Ford’s latest design language – including the Aston Martin grill – and has good lines and strong detail including jeweled headlights with the lucky Chinese ’8′ discernible ; it looks entirely cohesive and nothing like a Focus with a boot grafted on.