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Book captures Ford's Farley launching F-bomb at GM

A new book about the Detroit auto industry rebuilding itself is showing that old rivalries are still alive and kicking in the Motor City. In Once Upon a Car by Bill Vlasic, Ford Motor Co.'s marketing chief lobs an F-bomb at General Motors. "We're going to beat on them, and it's going to be fun," the book quotes Jim Farley, Ford's group vice president of global marketing, sales and service, as saying.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

GM files plan for stock offering

General Motors Co., moving to unwind itself from government control, on Wednesday filed plans to go public and begin selling common shares as early as this fall. The filing--anticipated for weeks--came just 13 months after GM was restructured in bankruptcy with $50 billion in direct aid from the U.S. government.