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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Lotus Evora S GP Edition: Lotus evokes its GP history

Lotus Evora S GP Edition - just 3 being built. There was a time when the tobacco giants were seemingly single-handedly responsible for sports sponsorship, and perhaps the most evocative memory of that is the John Player Special F1 cars from Lotus. And now they’re back – in a sense – with the Lotus Evora S GP Edition.

Peugeot 308 (2007): first official pictures

By Ben Whitworth First Official Pictures 02 July 2007 01:53 This can only be a Peugeot… You eagled eyed car spotter, you… Yes, it’s the new 308 that arrives here in October after first making its public debut at the Frankfurt motor show in September. Known internally at T7, it’s taken four years and 4000 people to develop, and in a bid to compact its reliability record, each car will undergo an 1800-point quality check on the production line. Not really.