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Mercedes-Benz reveals first C-class details

Mercedes-Benz has revealed limited details about its new fourth-generation C-class sedan, more than two months before it is due to make its world debut at the Detroit auto show. Although the new BMW 3-series and Audi A4 rival is yet to official unveiled -- in fact, all we have so far are interior renderings -- Mercedes-Benz says the new C-class will be a significantly more advanced car than its predecessor in terms of construction, with a “best in class” weight figure and a level of structural integrity that it describes as being “unparalleled” in its class. Among its features is a new lightweight body structure that uses a newly developed aluminum hybrid construction process that Mercedes-Benz claims will shave as much as 220 pounds over the current model depending on the engine it uses.

New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Who’s Where: Peter Horbury appointed Senior Vice President Design at Geely Group

Peter Horbury, presently Vice President of Design at Volvo Car Corporation, is set to join a growing roster of design directors who have relocated to China – the most recent being Gert Hildebrandt who was appointed Design Director at Chery Quantum Auto Co. (a joint venture between Chery Automobile, China's largest independent car manufacturer, and Israel Corp.) earlier this year. Horbury, who will be taking up a new position as Senior Vice President of Design at Geely Group, will be based in Sanya, in the Hainan Province of China.