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Peugeot 508 leaks early

The Peugeot 508 Estate - turns up a day early It seems like a very long time (it was November last year) since we first reported that Peugeot are dropping the 407 and the 607 and replace them with a new car – the Peugeot 508. Which makes sense, with the 407 getting a bit long on the tooth and the 607 selling nowhere but Paris. We got the first official view of the 508 in the 5 by Peugeot concept at the Geneva Motor Show at the start of the year, and a good looking and elegant Peugeot it looked.

Motor industry backs EU membership

MOTOR MANUFACTURERS have given strong backing for the UK staying in the European Union, citing benefits including business links and free movement of labour. A survey by the Society of Motor Manufacturers and Traders (SMMT) showed that 92% of automotive firms believed that staying in the EU would be best for their business, although most wanted to see reforms. The SMMT said its study showed how EU membership benefited the industry, such as access to a single market and funding for research and development.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.