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Audi R8 V8 Limited Edition launched to celebrate Le Mans win

Audi R8 V8 Limited Edition Audi has had an incredible run at Le Mans, and is celebrating in style by launching the Audi R8 V8 Limited Edition in to the UK market. Despite the R8 Limited Edition being built to mark Audi’s Le Mans triumphs, the R8 doesn’t get a diesel engine or more power. What it does get is a bit of a cosmetic makeover and a list of goodies dropped in.

Audi recruits German and Mexican students to design A0 monocycle

Audi has teamed up with German and Mexican engineering and design students for a project that has resulted in the A0 electric monocycle. Resembling a seated Segway with a hubless wheel, information about this project follows hot on the heels of the Urban Concept, and suggests Audi following the lead of BMW in seriously looking at new ways of improving mobility in cities. The project, conducted by the Technical University of Munich and National Autonomous University of Mexico, was sponsored by the Audi Design Research Center Munich, and conducted under the supervision of Klemens Rossnagel, Head of Audi Design Research Center.

Design Services: Ficosa International

In the hierarchy of car design the exterior of a powerful sports car is usually regarded as the highest level whilst the design of some of the smaller functional components tends to sit at the bottom. But even for companies not obviously dependant on sexy curves to help them make money, design is increasingly being recognised as a critical ingredient for commercial success. Whilst most large suppliers have grown their design capability over the last decade, few have truly embraced the potential of having a focus on Design within their corporate strategy.