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Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

Porsche 911 RS models through the ages – on video

By Tim Pollard First Official Pictures 26 March 2010 06:35 Porsche GB has issued a rather cool video detailing the history of the 911 RS models – filmed in situ at the new Porsche Experience Centre in Silverstone.Unlike most corporate videos, this one is remarkably free of commercial sells – although we should remember its presenter will be a tad biased! But we're posting it here because we reckon it's a great video guide to the most hardcore of 911s, tracing the history of the lightweight Renn Sport specials all the way back from the 1973 original up to the present day.>> Rip-off or rip-rorting? Click 'Add your comment' and tell us what you think of the 911 RS models

General Motors Europe opens new Design Center

Being a car designer is often percieved as a glamourous occupation, but few people realise that this typically means working in some of the least inspiring places. Wolfsburg, Detroit and Birmingham are just a few of the locations that are home to some of the largest populations of car designers around the world. GM Europe's location in Russelsheim, Germany is also one of the less glamourous locations but the new design center building opened this week aims to redress the otherwise rather industrial feel of the place where tomorrow's Opels and Saabs are created.