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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Ford Atlas Concept [w/Gallery]

Ford has unveiled its Atlas Concept at the 2013 North American International Auto Show (NAIAS). The Atlas Concept previews the designs and technologies of future Ford pickup trucks – particularly the F150 – and features a chiseled grille (complete with automatic shutters) and a wide stance designed to emphasize the ‘Built Ford Tough' image. A drop-down front wind spoiler lowers at highway speeds to improve underbody airflow.

Ford C-Max (2010) MPV scooped

By Tim Pollard First Official Pictures 03 September 2009 09:00 CAR's scooped the new Ford C-Max, coming to a showroom near you in 2010 complete with sliding doors for the first time. Our new spyshots reveal the sliding doors on next year's C-Max, which will improve practicality for families and parents armed with buggies and carry cots. Sources suggest that the sliding doors will be reserved for a longer wheelbase seven-seater C-Max, leaving the regular car with conventional doors and five seats.