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Range Rover Sport TDV6 HSE (2010) Review & Road Test

We Road Test the 2010 Range Rover Sport – on and off road It’s a remarkable 40 years this year since Land Rover introduced the world to its first luxury 4×4 – the Range Rover – and changed the car landscape forever. And despite many pretenders to its throne the Range Rover is still the ultimate SUV, and probably the only luxury 4×4 that is as at home in a field as it is on the Kings Road. But by the time the Range Rover passed its thirtieth birthday and we moved in to a new millennium it started to see challenges to its throne from more road-oriented SUVS.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Extreme new Ariel Atom PL1 police car

No, your eyes are not deceiving you – that really is an Ariel Atom done up as a police car. One of the most extreme high performance vehicles on sale has joined the “Safer Rider” campaign in Avon and Somerset. A joint campaign involving the Avon and Somerset Constabulary, the Tri Force Specialist Operations Collaboration and Somerset Road Safety, Project Safer Rider is intended to promote safer motorcycling over the coming summer.