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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Mercedes S400 Hybrid – and a facelift as well

Mercedes S400 Hybrid launched - and a facelift for the S Class Range [ad#ad-1] Mercedes has long held the ‘Best Luxury Car’ mantle, despite build quality issues in the early part of this century, but the competition, particularly from Audi and BMW has got stronger with each model change, so they have to keep upping their game (and the new Jaguar XJ may make them up it even further before long). So we knew it time for a facelift for the current S Class, but Mercedes has decided to link that with the launch of the first S Class Hybrid – the S400 Hybrid. The S400 Hybrid gets a 3.5 litre V6 petrol engine, which on its own delivers 279bhp, but linked to an electric motor it gets a 20bhp boost and a big jump in torque.

Subaru XV Concept (2011) first official pictures

This is the Subaru XV crossover concept, unveiled today at the 2011 Shanghai motor show. The Subaru XV is definitely not an SUV, is it? No, the XV is Subaru's idea of an Impreza-based compact crossover hatchback.