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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Honda Jazz (2008): first official pictures

By Tom Richards First Official Pictures 05 August 2008 12:29 Here are the first pictures of the all-new Honda Jazz, the follow-up to the super-clever supermini that’s been on sale since 2002. You’ll have to wait until autumn 2008 for Honda’s UK dealers to launch the Jazz, but CAR has already pored all over the new supermini to bring you a full preview of the latest mini. So what’s the new Jazz like?Our first impressions are that it’s an easy-to-use model – with first-rate ergonomics.

Saab 9-5 at Frankfurt – looks promising

The Saab 9-5 revealed at Frankfurt In the flesh the new 9-5 is impresive. Stylish – without being a parody of Saabs gone by – and exuding a feeling of quality and thoughtful design. It’s not cluttered with design whimsies, but a clean and very focused shape shouts ‘Class’.