Kohler Relay 241737 Marine Generator on 2040-parts.com

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

2014 Chevrolet Cruze Turbo Diesel to deliver 46 mpg on highway

General Motors said the 2014 Chevrolet Cruze Turbo Diesel will deliver an estimated 46 miles per gallon on the highway, besting the company's initial target by four mpg. The estimate is also good enough to top the rival 2013 Volkswagen Jetta diesel, which achieves 42 mpg on the highway. The Cruze's 2-liter turbo diesel engine produces 148 horsepower, compared with 140 hp for the Jetta diesel.

Classic Mercedes, Maserati cars win top honors at Amelia Island concours

Noted car collectors Sam and Emily Mann won their fourth Amelia Island Concours d'Elegance Best in Show award with a 1937 Mercedes-Benz 540K Special Roadster (with covered spare). This car is one of only three known to have been built. Originally shipped to the German embassy in Argentina, the Manns have owned the car for about 18 years.