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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

2014 Mitsubishi Mirage pricing starts at $13,720

Mitsubishi has just announced pricing for its 2014 Mirage, not to be confused with the Cadillac Elmiraj. Mitsubishi's version -- being a bit smaller and bit cheaper -- loses a few letters and opts for conventional spelling. As you can see, this Mirage is a little different from the last time we saw back in the '90s (when it was a compact sedan) -- different to the point of being a completely different car in a completely different segment.

Jaguar XF Sportbrake gets matching Jaguar Speedboat

Jaguar has revealed a Speedboat Concept at the first XF Sportbrake driving events to show how Jaguar design translates in other products. Before you get too excited, the Jaguar Speedboat isn’t a new item on the XF Sportbrake’s option list, but an exercise in translating Jaguar’s design philosophy in to an alternative product; one that fits seamlessly with Jaguar’s ‘Lifestyle’ pitch for the XF Sportbrake. Jaguar’s design guru, Ian Callum, said: We recognise that both our existing and future customers enjoy diverse and active lifestyles.