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Ferrari and watchmaker Hublot ink long-term deal

Saturday under cloudy Florentine skies, Ferrari president Luca Cordero di Montezemolo and Jean-Claude Biver, CEO of Hublot S.A., arrived at Autodromo Internazionale del Mugello, the practice track for Scuderia Ferrari, to make an announcement bright with promise: For the third time since its founding, Ferrari will enter into a long-term timepiece collaboration, this go-around with Hublot. The freshly inked five-year partnership technically commences in January, but both Montezemolo and Biver were almost giddy of Saturday's announcement and indicated that prototypes were under way. Officially Hublot will be the “watch and timekeeper of Ferrari,” as well as the “timekeeper of Scuderia Ferrari,” the company's racing arm.

One Lap of the Web: Cozy Coupes and '80s ATVs

-- Bill Simpson is a legend in the world of motorsports -- so much so that it might have taken you a moment to realize that there is a real Simpson behind those Simpson helmets. After 40 years spent saving the lives of drivers everywhere, a few years ago Simpson had a chance encounter with then-Indianapolis Colts offensive line coach Tom Moore. So he decided to tackle (heh, punny!) the world of youth football with carbon-fiber and Kevlar helmets that weigh less than 2 pounds and have already started reducing concussions in high school games.

Ford Ranger

This week, away from the glitz and glamour of both the Shanghai and New York International Auto Shows, will be the 2011 Commercial Vehicle Show held in Birmingham, UK. Nether the less, Ford has taken the opportunity to use the show to launch the all-new Ranger truck. New from the ground up, the Ranger is said to retain its 'ruggedness' but now with added performance and economy.