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Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.

Aston Martin showrooms go Hi-Tec

I’m not too sure it will help much with sales at the moment, but it has been announced that Aston Martin are to become the first company to use Microsoft’s Surface Device in UK Car showrooms. The Surface device is in essence a glitzy coffee table, with a built in PC running the new software from Microsoft. Based on the software Aston Martin currently uses on its website, the device allows the salesman to configure the car on a coffee table screen, with changes of colour and wheels showing on the screen.

BMW i3 Coupe concept

It may be dubbed a concept but this BMW i3 Coupe is ostensibly the debut of the production version of the innovative new B-segement EV at the LA auto show. The Coupe is a new variation on the now-familiar i3 although in reality it's more three-door than true coupé. At 3,964mm, 1,768mm wide and 1,555mm high, the Coupe is lower than the five-door i3, while its front and rear screens have faster rakes.