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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Hyundai Intrado concept (2014) first official pictures

By Ollie Kew First Official Pictures 24 February 2014 13:01 This is the Hyundai Intrado concept, destined for the 2014 Geneva motor show. It’s a hydrogen-powered crossover penned by Peter Schreyer, the head of Hyundai’s design team, CEO of sister-brand Kia, and with a stint at Audi on his CV to boot. The Intrado is designed to be as lightweight as possible, hinting at what Hyundai sees as the future of family cars.

Frankfurt 2011: Jaguar C-X16 in the flesh

Jaguar C-X16 - in the flesh at FrankfurtFrankfurt We’ve been accused of ‘dissing’ the new Jaguar C-X16 Concept when we first saw it revealed a few weeks ago. But that wasn’t the point of the story at all. We love the look of the Jaguar XE to be – just as we love Jaguar’s entire current range – but we did wonder out loud if Jaguar had been a bit timid with the C-X16.