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Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

New Renault Clio comes with Va Va Voom Button (+ video)

Renault UK has produced adverts for the new 2013 Renault Clio that feature a ‘Va Va Voom’ button to transport UK drivers to the heart of Paris. Mired in the problems of over-capacity, a stroppy workforce and a world that has fallen out of love with mainstream hatches, the new Clio needs to sell. And sell well.

College Exhibition: RCA/GM - Fast Forward 2049

First year students at the Royal College of Art recently held an exhibition at the London Transport Museum commemorating the 40th anniversary of the school's vehicle design course. Sponsored by GM's Opel/Vauxhall division, 19 students responded to a brief that called for them to ‘Fast Forward into the Future'. Divided into three groups - Inside Out, Urban Flow and Automark - the students devised their own notions of vehicles for the year 2049, and in some cases entirely reinvented Opel brand values and aesthetics.