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Hyundai integrates Smartphones in to their cars
Sat, 22 Dec 2012Hyundai is harnessing the power of the Smartphone to make in-car information and driver settings integrate seamlessly. For those of us old enough to remember the first mobile phones – and the first home PCs – the realisation that we’re all walking round now with Smartphones that have more processing power than it took to put a man on the moon is almost mind boggling. Sadly, most of us use just a fraction of the capabilities of our phones, but the fact we have all that clever tech tucked in our trouser pockets gives car makers the opportunity to harness it to provide more functionality for their cars.
Toyota at Geneva: Toyota RAV4 2010/2011
Tue, 02 Mar 2010Toyota has revealed a mildly facelifted 2010 RAV4 at Geneva A couple of weeks ago we reported that Toyota had told us the RAV4 for 2010 was going to get something of a nip and tuck. Nothing much mind you, just a slight shaping of the ageing jowls and possibly some refinements to the interior trim. Also on the cards was a bit of eco-work to make the RAV4 a bit more friendly to fluffy bunnies.
Marketing plan for the Scion iQ features parking, driving 'n' donuts
Wed, 20 Jul 2011Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.


