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Ford kills Mercury – boosts Lincoln

The Linclon Concept C - Lincoln's first C-Segment car? In what is probably the least surpring move by Ford the Mercury moniker has been consigned to the history books as Ford continues to rebuild not just its balance book but its brand. Having finally divested itself of its troublesome posh-badge crew of Jaguar, Land Rover, Aston Martin and Volvo, the only surprise is that the Mecury brand lasted this long.

Penske calls off Saturn deal, brand will close

IndyCar team owner and dealer magnate Roger Penske will not buy Saturn and the brand will be shuttered, General Motors said Wednesday. GM said Penske called off discussions after failing to line up more future products. Penske had been in talks with Renault for vehicles.

Former car writer has dream job at Mazda R&D

True story: When Mazda engineer Dave Coleman was 10 years old, he announced that he wanted to work at Mazda. See, at about that time, his dad bought a 1983 Mazda RX-7, a car so overwhelmingly awesome to young Dave, he was hopelessly smitten with the entire brand. “All the other kids, when you asked them what they wanted to be when they grew up, they said all that astronaut/fireman crap.