License Light Bulb Front/rear Wagner Lighting 67 on 2040-parts.com

Audi denies high price hits sales of new A1

Audi denied suggestions that its new A1 entry-premium car is losing sales because it is priced too high. Audi dealers and industry observers believe the A1 is failing to attract an expected rush of customers because it costs too much for its target group of young people, according to Automobilwoche. The A1's starting price is 15,800 euros ($20,873) in Germany.

Ferrari salutes Sergio Pininfarina

Ferrari has a singular identity, but the look, the image and the attitude were crafted, elevated and carefully honed largely by another superlative Italian company—Pininfarina. Mindful of this, the Prancing Horse paid tribute to longtime Pininfarina chairman Sergio Pininfarina, who died on July 2 at the age of 85. “Calling his relation with Ferrari legendary is insufficient,” Ferrari chairman Luca di Montezemolo said in a statement.

Concept Car of the Week: Mazda RX500 (1970)

Developed by the Toyo Kogyo Company's advanced design and engineering team, the Mazda RX-500 was described as a ‘mobile test bed for high-speed safety'. Looking at its design, the team's childlike enthusiasm has shone through, resulting in a very cool concept.  From the rakish front to the wraparound windscreen and on to the bread van rear, everything communicates high-tech and ‘70's futurism while also channeling a little of the Star Wars X-Wing. Thanks to plastic body panels, the concept weighs only 850kg and is powered by a 491cc rotary engine delivering 247bhp fitted behind the cabin, in front of the rear axle.