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Kia ED

The first official photos of the new Kia ED 5-door hatch were released at the time of the British Motor Show. As part of Kia's continuing effort to establish the brand in the European market, ED jumps straight into the hottest and the most competitive cluster of the European C-segment. Previewed as the Cee'd concept at the 2006 Geneva Motorshow, ED is not only looking to take on the likes of Ford Focus, Renault Megane and VW Golf, but also aims to lift the brand image and appeal to 'badge conscious' European consumers.

Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.

Hiromu Naruse: ‘Godfather’ of the LFA ‘Not Famous Enough’

Hiromu Naruse & Lexus LFA Last year we reported the death of Hiromu Naruse, Toyota’s chief test driver and a man considered to be the ‘Godfather’ of the Japanese performance car, and particularly the Lexus LFA, a car which consumed the last decade of his life and became the final testament to his enormous skill. At 67, Naruse-san was still as involved as ever, and it was whilst driving a Lexus LFA with the Nurburgring Package he met his end on a public road near the Nurburgring. A track, incidentally, he had driven more than any other Japanese driver.