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Fangio’s 1954 Mercedes W196R F1 car sells for £19.6 million (video)

Fangio’s 1954 Mercedes W196R F1 (pictured) sells for £19 million The Goodwood Festival of Speed is all about cars and performance, but it’s not just cars on the ground and on the hillclimb. Goodwood is a Mecca for wealthy petrolheads as well as those who can only lust after the finest motoring metal – classic and current – so it’s a sensible place to run an auction for high-end cars. And you can’t get much more ‘high-emd- – at least in terms of value – than Juan Manuel Fangio’s 1954 Mercedes W196R Formula One car which went under the hammer yesterday at Bonham’s Goodwood auction, and reached a world record auction price of £19,601,500 (including premium – £17.5m before).

Bahrain Grand Prix 2014: Rosberg takes pole for Mercedes ahead of Hamilton

Nico Rosberg pips Lewis Hamilton to pole in Bahrain. It’s already staring to look like Mercedes is going to dominate F1 in 2014, and the performance of the two Mercedes in qualifying for the 2014 Bahrain Grand Prix did nothing to change that. Essentially a duel between Nico Rosberg and Lewis Hamilton, it was Rosberg’s turn to take pole position with Lewis Hamilton having to settle for second place on the grid after driving too deep in to a corner on his last flying lap and giving up the fight to take pole from his team mate. It was Rosberg’s second successive pole in Bahrain.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?