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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

What the Future Holds, Nobody Knows

It's a testament to the talent, charisma and relative celebrity of Ian Callum, Derek Jenkins and Franz von Holzhausen - heads of Jaguar, Mazda and Tesla design, respectively - that they managed to captivate a crowd of industry insiders at the tail end of the Los Angeles Auto Show's second press-preview day. This despite being given a nebulous topic to discuss with a moderator who knew little about the subject. Dan Lyons, a technology columnist at Newsweek, oversaw the panel discussion that was to focus on "Tomorrow's Cars...Practical Transportation or Groundbreaking Design?" He asked only one question on that topic before digressing into a more general discourse on the design strategies of Jaguar, Mazda and Tesla.

Bugatti reveals footage of record-setting open-top run

In case there was any doubt, Bugatti posted footage on Monday of its $2.6 million Veyron Grand Sport Vitesse hitting a record-setting 254.04 mph at Volkswagen's Ehra-Lessien test track. Chinese racing driver Anthony Liu was behind the wheel. If you'll remember, when Bugatti had its hardtop top-speed record pulled, it quickly set this test in motion to quiet any detractors.